LG CX 77 Inch 4K Smart OLED TV


OLED technology is unique thanks to its self-lighting pixel technology. Over 8 million self-lighting pixels come together to deliver the next level of TV. Enjoy deep blacks, rich colours, and realistic picture quality.

NanoCell delivers incredible picture quality with enhanced colour purity. Nanoparticles are used as colour purifiers that refine red and green wavelengths to reproduce vivid, accurate colours. With deep learning algorithms, the a9 Gen3 AI Processor analyses the on-screen content to deliver content that is incredibly immersive. Adjustments are automatic, enhanced for optimum picture and sound, to make every viewing a spectacular one.


TV takes giant a leap forward

  • Transform your TV into a central hub with intelligent ThinQ AI. With natural voice recognition, LG ThinQ AI allows you to command and control your Home IoT ecosystem. With Google Assistant and Amazon Alexa built-in, LG ThinQ AI makes life so much more convenient.*

OLED makes home the best movie theatre

  • Watch it the way it's shown in cinemas
  • FILMMAKER MODE™ adjusts the picture, turning off motion smoothing for a Cinematic experience. Watch films with the creative intent and cinematic experience preserved.

Housing all your entertainment

  • Dive into a wide variety of content to choose from with Disney+, the Apple TV app and Netflix. From the latest movies, TV shows, and documentaries, to live sports and more, find them all in one place. Just sit back and enjoy.*
    *Internet connection and subscriptions may be required for certain features and to access certain content. Internet usage charges and conditions apply. Content, features and third party services will vary from time to time without notice. Video resolution will vary based on internet speed.

The Apple TV app

  • The home of Apple TV+
  • Original shows from Apple TV+ and thousands of movies to buy or rent. It's personalised and expertly curated, so you'll discover the best of what's on, all in the Apple TV app.
    *Apple, the Apple logo, and Apple TV are trademarks of Apple Inc., registered in the U.S. and other countries. Apple TV+ is a trademark of Apple Inc. Watch Apple TV+ with a subscription.

OLED TV completes your dream gaming setup

  • Play games at a higher standard
  • As the first TVs to offer NVIDIA G-SYNC compatible support in the industry, LG OLED is a great choice for your gaming setup. With G-Sync games will be clearer and smoother with less stutter, lag, and flicker. Stay on the winning side with LG

HDMI 2.1*

  • Smoother gameplay for the win
  • Enhance the 4K experience with High Frame Rate (HFR is 4K HDR at 120fps), 48Gbps bandwidth, Variable Refresh Rate (VRR), ALLM and eARC features. Watch fast-moving content in higher-resolution and smooth, synchronised graphics.
    *4K@120Hz, eARC (Enhanced Audio Return Channel), VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode) with HDMI 2.1.

Don't lag behind the competition

  • Dominate your way to victory with LG OLED TV. With fast 1ms response time, get ready to play full-force with reduced blurring and added clarity. Feel truly in-game with high-speed motion clarity and gameplay.


  • More immersive gaming
  • HGiG delivers the gaming graphics best matched with the identified specifications and performance levels on your TV. With LG OLED, play from a wide selection of games with the confidence in a TV that will show every game at its absolute best.

Watch more with easier viewing

  • Binge watch more with less blue light. LG OLED TVs surpass standards for blue light, flicker, and high-quality imaging.

Exhilarating Sports Experience

  • OLED TV gets you closer to the action

Stay on top of your games

  • Sports Alert notifies you about key moments before, during and after games for sports like the Premier League, NBA and NFL. If these games are being broadcast on Free-to-Air TV you'll never have to worry about missing the big plays from your favourite teams, even when you're watching other.

OLED Motion

  • See movement in detail
  • See movement in detail. Motion blur can ruin picture clarity when watching sports. Now, with OLED Motion feature, watch movement with minimal blur on your LG TV.

A stylish home addition

  • The ultra thin display adds elegance and style to your room wherever you choose to place it. The TV stands beautifully amongst your interior and delivers an immersive viewing experience for every piece of content.



  • Screen Type (OLED/LED) – OLED
  • Screen size (Inch/cm) - 77" (195cm)
  • Resolution - 3840 x 2160


  • TV with Stand (WxHxD) - 1723mm x 1023mm x 269mm
  • TV without Stand (WxHxD) - 1723mm x 993mm x 56mm
  • TV Stand (WxD) - 1199mm x 269mm
  • Net Weight with Stand (kg) - 35.9kg
  • Net Weight without Stand (kg) - 26.7kg
  • Carton (WxHxD) - 1895mm x 1130mm x 285mm
  • Gross Weight of Carton (kg) - 49.3kg
  • VESA size - 400 x 200
  • Energy Star Rating - 5 Stars
  • EAN - 8806098663231


  • 1 Year Warranty - Parts and Labour

Please note:This item will be delivered by a third party and may be delivered separately from any other items purchased.


Ready to despatch